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Nuceria CSR
9 Apr 2020

“Reflections” and “the Packaging industry” Post Corona Virus

“You never fail to amaze us with the service you dedicate to our company”….


So, a multinational customer, on the other side of the world, writes to us on the 37th day of the emergency. It was an email of confidence in our work but also a reward for our commitment, which has never been questioned during these days, thanks to the constant presence of our resources. Not heroes, but ordinary people, never more committed to their factory, recovered a fundamental social value to ensure the continuity of the supply chain for necessities which are basic. And, they were in the customers who did not fail to show us words of support and trust.


The packaging chain is very often referred to as a “converter”, the link between brand owners and end users which is often underestimated in its necessary packaging function, information, traceability, shelf life, all of which are fundamental for the industrial world. We have continued to simply do what we have been doing for our customers for years, taking even more care of the human relationship, both with our employees and with our customers as well.


By applying new procedures in accordance with the restrictive measures, we have had confirmation of the rapid adaptability of our resources, the result of an open, dynamic and creative mind. This will be paramount for us towards recovery. We have never stopped, but the world will never be the same again. Now more than ever, we need the genius of our resources to generate new strategies together. By more dialogue with our customers, with phone calls, politeness, compassion, sincerity and sharing mutual health, we have discovered a new dialectic method of the business relationship. This empathy will turn into a closeness, a symbolic word of a relationship style that will have to bet on physical, linguistic and nationalistic proximity.


But what will really happen in the post-crown recovery?

We will see a friction of the game’s old rules with an inevitable return to localization, explained very well by Francesco Morace’s text on genius loci, a Latin expression that indicates the talent (genius) of the place and its unique and distinctive nature, the bearer of identity that as unique and is powerful. Orienting our local activities will make us more attractive, more credible and more distinctive.


The spread of the virus has made globalization fragility clear. There has been an increased awareness that, in a context of global value chains and strong interdependencies between economies, it is shocking enough that – like the virus – it strikes one of the links in the chain for the impact to become systemic. After the emergency, the deglobalization process – already underway with the phenomenon of restoring – will accelerate. At best, it will increase the focus on managing localization risks to the supply chain: to make them less vulnerable and closer to outlet markets.


We must have hope!


The pandemic has changed the course of history: accompanying or provoking wars, migrations, collapses of empires, economic systems, religious powers, ideological persecution. After the Black Plague of 1347, the Renaissance came, bringing with it the social, cultural and economic renaissance in Europe. The epochal upheaval caused by the plague, for its millions of deaths, created (in fact) the foundations of the Renaissance, because the world of many horrors, devoted itself to beauty, to art, infecting first all of Italy and then Europe.


Not only has the Pandemic caused great epochal changes but also the great innovations. It is well known that, at the end of the 1700s, the advent of the industrial revolution led to a profound and irreversible transformation not only of the production system but also of the ‘entire social system’. The industrial revolution led to a general upheaval of the social structures of the time through an impressive acceleration of changes that led within a few decades to the radical transformation of life habits, relations between social classes, and also the appearance of cities, especially the largest ones. But on the advent of the mechanical frame, only one worker, supervising two mechanical frames, could complete work that, with the hand framework, would require the work of about fifteen people. And how can we not remember the Great Depression of ’29 without which we would not have had the Roosevelt’s new deal and therefore the United States of America would not have become the dominant world economic power of the twentieth century.


What will happen to our industry?


In these days we have all understood the essentiality of digitization and the potential of the diffusion of applications of artificial intelligence also in the medical and pharmacological field, leading to talk about “algocracy”, with the dominance of the algorithm over our self-determination. As reported by Nielsen data, in recent weeks there has been a 30% increase in online purchases, with developments in e-commerce channels, which will certainly not stop, posing new challenges for packaging as well.


What will the contributions be that smart labels will make through the expansion of traceability functions? What are the opportunities to facilitate the GDO in inventory management and inventory automation? Finally, what will the solutions be the solutions that we will create to meet the physical limitations s imposed in the next scenario? Will it be possible to integrate our business through new platforms, to manage on-site beginnings by sharing equally reliable procedures?


In every Crisis there is a great opportunity.


If we capitalize (and we will capitalize on this new awareness) from inside the factories, we can drive and turn this time into opportunities. Albert Einstein said, “We don’t expect things to change if we keep doing them the same way. The crisis can be a real blessing for every person and for every nation, because it is precisely the crisis that is bringing progress. It is in the crisis that inventiveness, discoveries and great strategies are born. Those who overcome the crisis overcome themselves without being overcome. Without crisis there are no challenges, without challenges life is routine, a slow agony. Without crisis there are no merits. It is in crisis that the best of each of us emerges; without crisis any wind becomes a light breeze.”


We will be ready, because we know that we can count on an innate genius, oriented to solutions rather than products, and because we are enlightened by enthusiasm for progress.


We are boundless drops of responsibility in an endless sea like the ocean.

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25 Feb 2020