Smack è la nuova soluzione integrata e brevettata Nuceria Group che rende più smart il classico pack. È composta da tre strumenti che lavorando insieme aumentano esponenzialmente i gradi di sicurezza ed estendono le potenzialità di promozione ed informazione di un pack.
È una soluzione adatta ad ogni mercato, dal Food al Pharma, dal Beverage ai prodotti HBC ed è applicabile a tutte le tipologie di packaging.
Non è invasiva e può essere stampata su tutta la superficie del prodotto. Questa sua speciale caratteristica consente di rimuovere gli antiestetici e datati codici a barre, recuperando così spazio da dedicare alla creatività, alla comunicazione o all’informazione.
Non richiede l’utilizzo di inchiostri dedicati o speciali e si applica, senza costi o passaggi aggiuntivi, durante la comuni fasi di stampa o produzione.
Contrary to the current security solutions with double keys,
the URL – which is the public one – is integrated so that it is not visible
to the eye and embedded into the graphic in a way that it cannot be
reproduced thanks to an advanced system of codification. On the other hand
the private key – associated to the variable visible codes for each pack
is reliable thanks to a crypted database.
Smack protects the brand’s image overcoming the anticounterfeiting threat. With a dedicated app used on any smartphone in real time each consumer will be able to verify the autenticity of the products purchased.
Thanks to a dedicated application throughout the supply chain, the producer can always monitorize where the batch is, in order to have the maximum control of its shipment and distribution. It is a great way to impede thefts and to vigilate against product tampering.
Smack can be integrated in a special box design, made of a special perforation in the shape of a web, which makes tampering impossible not to detect. With the combination of a labelling seal, which is applied in the flaps of the folding box we can adopt Smack like an integrated packaging solution for pharma needs complying to the EU directive 2011/62/EU.
With Smack each pack becomes a container that is more than just a container,
a multimedial hub which is an extension of the product itself, allowing
interaction through photos, videos, tutorials, and added contents, which
triggers off a whole world of new experiences.
Smack amplifies advertising potentiality. This solution gives further opportunities and new channels for your adv, cutting costs drastically and giving you total freedom of expression.
Getting to know your end-user helps you to build up a more efficient communication. With an on-line form, Smack helps brand owners to acquire strategic data to enhance their business.
Matching products to clients’ needs, Smack personalises each comunication, combining end-user taste to the right product. Moreover, allowing the brand owner to select a whole range of correlated products.
Smack is an application that gives you the possibility to bond your customer to the community in order to strengthen their brand loyalty.
For many markets, especially for pharma, correct information is vital.
Smack is able not only to extend your communication, but above all
to simplify the product’s specifications.
Nutritional requirements, anti-allergens, dosage: each product gives directions for usage, all of which the consumer is always more and more in need of. Smack not only digitalises the informative content of a leaflet but thanks to a specific app can inform the consumer of the correct consumption of the drug.
Through this app the consumer is adviced on the many ways to utilise the product due to a multimedial content, such as recepies, cosmetic tips that favours brand loyalty
Many products have characteristics that require the producer’s willingness to sustain the consumer with dedicated services. In short Smack is a digitalised customer care service 24/7.
Our aim is not the target but the consumer’s needs. We listen to clients in order to advice our brand owners on the development of new packaging solutions which will fulfill
the future trends of your everyday consumer. We try to empathize with the consumer so as to understand their requirements and tastes, to have a packaging solution
that becomes at the forefront in sales.
