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Nuceria CSR
Smack: your pack
more smart

Smack è la nuova soluzione integrata e brevettata Nuceria Group che rende più smart il classico pack. È composta da tre strumenti che lavorando insieme aumentano esponenzialmente i gradi di sicurezza ed estendono le potenzialità di promozione ed informazione di un pack.

smart label etichette interattive smartphone

Vantaggi
1. È Versatile

È una soluzione adatta ad ogni mercato, dal Food al Pharma, dal Beverage ai prodotti HBC ed è applicabile a tutte le tipologie di packaging.

2. È Creativa

Non è invasiva e può essere stampata su tutta la superficie del prodotto. Questa sua speciale caratteristica consente di rimuovere gli antiestetici e datati codici a barre, recuperando così spazio da dedicare alla creatività, alla comunicazione o all’informazione.

3. È Flessibile

Non richiede l’utilizzo di inchiostri dedicati o speciali e si applica, senza costi o passaggi aggiuntivi, durante la comuni fasi di stampa o produzione.

Smack and go
With smack the purchasing is only the starting point of the products longevity: thanks to a invisible code containing a link which addresses a URL rigorously crypted we manage a database which ensure identification of the product. In addition there is also a second code, which is visibile, and is unique to each product. Utilizing a smartphone with a specific app the end user, and all the members of the supply chain, can obtain a link in which the visible code can be inserted in order to verify if the code is egistered; in which case the safety of the product is guaranteed.
The key for the consumer interaction
The digital integration of smack opens a whole new universe for you on a series of added services concieved for safer products for the consumers and more product interaction for the brand owner.
Security
Invisible to the naked eye as safe as having your eyes shut

Contrary to the current security solutions with double keys,
the URL – which is the public one – is integrated so that it is not visible
to the eye and embedded into the graphic in a way that it cannot be
reproduced thanks to an advanced system of codification. On the other hand
the private key – associated to the variable visible codes for each pack
is reliable thanks to a crypted database.

Promozione
It’s hidden but it’s there

With Smack each pack becomes a container that is more than just a container,
a multimedial hub which is an extension of the product itself, allowing
interaction through photos, videos, tutorials, and added contents, which
triggers off a whole world of new experiences.

Informazione
Check carefully before use

For many markets, especially for pharma, correct information is vital.
Smack is able not only to extend your communication, but above all
to simplify the product’s specifications.

related post:
25 Feb 2020